Brief

Design and produce an exhibition stand for Autosport 2009 at the NEC

Implementation

Designed in-house, our studio put together a number of 3D visuals for the client to visualise and approve their stand.

The use of an aerial lighting rig removed lighting stands from the floor area and gave us the opportunity to design and build four tyre stands that displayed the new “Advan” range of high performance tyres. A Lotus Exige was the feature car and colour coordinated to the floor coverings for maximum impact. The elevated hospitality area was decked in broad boarded wooden planks, which gave a warm and distinctive area of differentiation from the rest of the stand.

In 2009 the stand had a 15% increase in levels of enquiries over 2008.