Brief

With a relatively unknown brand, SsangYong needed to take the product to the people rather than wait for them to come to dealerships.

Implementation

A selection of large shopping centres was chosen close to local dealerships around the UK. A modest stand was created allowing the SsangYong vehicles to stand out from the surrounding shop noise. MDM manage the planning, vehicle movements, build and breakdown of each event along with the hosting during centre opening hours. A great success, the tour has brought SsangYong a number of 'hot' leads during the Summer.