Brief

A small marketing campaign for the Citroen Retail group to promote their involvement in the Motability Sector. The aim was to increase overall Motability sales not necessarily to steal market share from other manufacturers.

Implementation

A small piece was designed for mailing to Motability prospects within a specific radius of each dealership, along with posters for local doctor's surgeries, town hall noticeboards, and employment centres. Additionally vouchers were made to promote the refer-a-friend scheme, an information z-card to explain the scheme and data collection forms for event work at shopping centres, bingo clubs, and care shows.