Brief

Design an industry leading price list that will move MKG's image forward while creating a document that is easily updated and remains fresh each quarter.

Implementation

Our in-house studio ripped up the rule book on catalogues and decided to use large photos to make the food as attractive as possible. The list structure remained but with fewer lengthy tables to decipher, the information displayed has become much clearer. More pages were added to allow each spread to have smaller lists and larger pictures.

Half-Canadian wire binding was chosen to bind the massively enlarged document allowing the brochure to lie flat open on the page the customer was ordering from. Lastly, a classy finish was introduced to the brochure with a matt laminated outer cover. The selection of a great photo for the exterior is generally the only contentious issue in its creation.