Brief

Create an event that consistently attracts key customers to it whilst also ensuring that they experience the product to its fullest.

Implementation

We devised what we believe is the longest ride and drive in Europe (if not the world!) - a skiing trip to Megeve in France. But while most companies would cosy up their customers with a flight to Geneva, we make them drive - all 600 miles there and another 600 back.

All guests meet at Ashford the night before and in the morning pick up the keys to a brand new Citroën. The trip through the channel tunnel and down through the spectacular French countryside takes all day, before arriving in the beautiful Chalet St Georges in the heart of Megeve. Two days of skiing, superb eating, and entertaining in the town follow before the trip back to England, which is broken by a stopover in a country village. The trip has been spectacularly successful for our client and has continued for the last 10 years.