Brief

Update the corporate image of Focus, Oxfordshire's largest firm of IFA's.

Implementation

With Focus requesting a fresh look for their brand, we set about updating their marketing collateral. Our in-house studio kept the traditional Focus logo intact as it has a strong identity within the local area (not every agency wants to make you a new logo!). We modernised the rest of the Focus brand with fresh illustrations and a clean overall look. A new website, local advertising, corporate stationery and leaflets continue this theme throughout. The new look has been well received by existing customers and staff.