Brief

Support the Citroen WRC rally team with a display in the specator village in Cardiff.

Implementation

MDM used our hospitality coach to build Citroen a sizeable stand in the heart of the spectator village.

Inside the awning, a rally car simulator allowed spectators to experience the thrill of driving a WRC car. A large scale scalectrix track was also built to keep guests entertained, including WRC World Champion Sebastian Loeb.

Outside replica Citroen C4 WRC cars were on display and visitors could have their photo taken with the cars.